Given the prominence of its location on the Grand Canal, I am at a loss to understand why the Chiesa degli Scalzi was, for so many months, unable to rent out the advertising space on its façade.
Chiesa degli Scalzi
The church, which belongs to the Carmelite Order, has now gone in-house and is advertising one of its own wares, namely Acqua di Melissa. The Carmelite fathers of the Veneto have been making the herbal beverage since 1710 and claim (on their website) that it can be used to combat all sorts of ailments, including insomnia, hair loss, anxiety and indigestion. Let's hope sales of Acqua di Melissa shoot up as a result of the advertising and work on the restoration of the façade continues apace.